SVEP, A sub-scheme under National Rural Livelihoods Mission, Ministry of Rural Development, and Government of India) has the main objective to provide rural entrepreneurs with business skills, exposure, loans for starting and business support during the first critical six months of the setting up of enterprises by using the Jeevika SHGs and their federations. In Mushahri, through this program, 890 Micro-enterprises have been supported.

Jhapaha Deeh is a place 500 meters off NH-57 in Sarvottam CLF. The locals here had to travel 5 to 7 km to get access to the nearest market. There was no rural weekly haat, locally known as “Pethiya” in the radius of 5km of this location. In multiple rounds of discussion with CBO leaders, MECs identified the need of a local market in Sarvottam CLF, which would cater to the day to day needs of consumables of the local population. This location caters to the daily needs of rural consumers of almost 8 nearby villages of Bochaha and Musahari blocks.

The local haat was inaugurated with much fanfare on 9th May 2018 by the local MLA Mrs Baby Devi. Members of the CBOs, Jeevika district and block teams as well as the MECs were present on the occasion along with the local people. On the very first day Apna Jeevika Haat witnessed a footfall of 62 entrepreneurs and more than 550 local customers. A total sale of Rs 87150 was recorded on the very first day. Following are the details;

Signs of the Haat being organised on a daily basis

The Haat which was earlier supposed to be organised bi-weekly (Wednesday and Saturday only) now shows signs of becoming a daily phenomenon. The place witnesses sellers coming and doing business daily without any coaxing. It is a result of the impending requirement and the mobilisation done by the MECs. Subsequent per day sales data from the haat inches close to Rs 50,000; which is a promising start.