The Enterprise promotion project focuses on improving rural livelihoods by nurturing an eco-system for encouraging entrepreneurship activities and sustaining rural micro-enterprises. Through the project, Kudumbashree NRO strives to develop strategies to increase rural entrepreneurship and promote local economic development. Rural entrepreneurship being integral to poverty reduction and sustainable livelihoods, the project envisages the establishment of a mechanism where in SHGs and their federations are made capable to drive enterprise development initiatives. It entails developing local resource pools through training and mentoring who are then equipped to provide market driven solutions to entrepreneurs.