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“Apna Jeevika Haat”- Evolving rural market space
SVEP, A sub-scheme under National Rural Livelihoods Mission, Ministry of Rural Development, and Government of India) has the main objective to provide rural entrepreneurs with business skills, exposure, loans for starting and business support during the first critical six months of the setting up of enterprises by using the Jeevika SHGs and their federations. In Mushahri, through this program, 890 Micro-enterprises have been supported.
Jhapaha Deeh is a place 500 meters off NH-57 in Sarvottam CLF. The locals here had to travel 5 to 7 km to get access to the nearest market. There was no rural weekly haat, locally known...
as “Pethiya” in the radius of 5km of this location. In multiple rounds of discussion with CBO leaders, MECs identified the need of a local market in Sarvottam CLF, which would cater to the day to day needs of consumables of the local population. This location caters to the daily needs of rural consumers of almost 8 nearby villages of Bochaha and Musahari blocks.
The local haat was inaugurated with much fanfare on 9th May 2018 by the local MLA Mrs Baby Devi. Members of the CBOs, Jeevika district and block teams as well as the MECs were present on the occasion along with the local people. On the very first day Apna Jeevika Haat witnessed a footfall of 62 entrepreneurs and more than 550 local customers. A total sale of Rs 87150 was recorded on the very first day. Following are the details;
Sr. No.
Type of ME
No of ME
Average Sale
Total
1
Fancy store...
and cosmetics, Decoration
9
1150
10350
2
Vegetable shop
22
1100
24200
3
Nursery
1
600
600
4
Chicken shop
2
3900
7800
5
Fist stall
3
1550
4650
6
Kirana and grocery
4
1950
7800
7
Ice-cream
2
1600
3200
8
Fruits
5
960
4800
9
Mutton-Goat Meat
2
4450
8900
10
Readymade clothes
1
1600
1600
11
Neera
1
600
600
12
Nasta and fast food
3
2050
6150
13
Cool Drinks
1
550
550
14
Snacks (Vada, Onion Pakoda, Daal pakoda etc)
3
850
2550
15
Clay Toys
1
760
760
16
Gol Gappa
2
1320
2640
Total
87150
Signs of the Haat being organised on a daily basis
The Haat which was earlier supposed to be organised bi-weekly (Wednesday and Saturday only) now shows signs of becoming a daily phenomenon. The place witnesses sellers coming and doing business daily without any coaxing. It is a result of the impending requirement and the mobilisation done by the MECs. Subsequent per day sales data from the haat inches close to Rs 50,000; which is a promising start.
