Unlike mass tourism, which often prioritizes large-scale operations and profit-driven models, CBT is rooted in community development. It uses tourism as a tool to empower rural communities, strengthening local organizations and ensuring active participation from the villagers who manage these resources.

CBT holds immense potential as an inclusive employment opportunity, offering significant economic returns to diverse sections of society. By fostering a strong connection between economic benefits and environmental preservation, it incentivizes local communities to conserve nature and protect cultural heritage. This unique model not only promotes sustainable livelihoods but also enhances visitors’ appreciation of authentic rural traditions and landscapes, creating a win-win scenario for all stakeholders involved.

Approach of Kudumbashree NRO 

Kudumbashree aims to build capabilities and upskill the entrepreneurs to be able to earn more revenue while also improving the value of the location for tourism. Kudumbashree adopts a comprehensive approach to develop the tourism basket in the pilot locations.

• Identify the untapped tourism opportunities in rural India and enhance the tourism value of locations.
• Capacity building of community to manage tourism within village and block 
• Develop tourism packages to offer unique experiences to tourists by promoting enterprises around tourism activities. 
• Collaboration between CBOs and Local departments for comprehensive tourism promotion 
• Curating events for promotion of tourism packages.

Imprints under CBT initiatives: 

Developed a tourism basket in Sawai Madhopur:

Kudumbashree NRO has developed tourism package under CBT initiative in Rajasthan. Under the initiative local communities around the Ranthambore Tiger Reserve are now hosting tourists through a variety of experiential packages. These packages offer an authentic glimpse into rural life while fostering cultural exchange between visitors and the vibrant local community, the package includes;

• Village Life & Cultural Experiences 
• Farm-to-Table Activities 
• Village Tours
• Hand- on Cultural Workshops
• Exclusive Adventures like Trekking, Camel Safaris, and Pottery Workshops